Housewares Company Lifefactory Secures $5 Million in Funding

Lifefactory Inc., one of the fastest-growing American housewares companies, announced it has closed a Series C growth equity financing of $5 million. The round was led by Silas Capital, with a $4 million investment, and participation from all major shareholders: Greenhouse Capital Partners, dCapital, FOFM and Big Sky Partners.

The latest round of financing comes as a result of the sustained expansion and performance of Lifefactory’s business, and will be used to further the brand’s continued growth. The Sausalito, Calif.-based company has increased revenue by more than 750 percent in the past five years and has been profitable since 2012. The capital will be used to expand the team, accelerate product development and build the brand.

Lifefactory is a maker of reusable glass water bottles, baby bottles and food storage solutions. Its products are made in the United States and Europe, and are available in more than 3,000 premium retail locations and in more than 20 countries. Retail partners include Amazon.com, Bed Bath & Beyond and Whole Foods Market. 

Lifefactory’s glass water bottles have been best-sellers in Whole Foods Market, as well as in the broader natural and specialty channel, for consecutive years.

“We believe we have a significant opportunity to help our customers live healthier and happier lives,” said Roy Mabrey, CEO of Lifefactory. “We have expanded from an initial line of baby bottles to a full assortment of product for happy, healthy families, and believe we can leverage our brand platform to continue to deliver dramatic growth globally.”

Along with this financing, Carter Weiss, a managing partner of Silas Capital, will join the company’s board of directors. “The demand for healthy lifestyle brands, especially authentic ones like Lifefactory whose products are made from exceptionally high-quality materials, will continue to grow,” said Weiss.