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Hollywood Foods Re-Brands as Gabriella’s Kitchen

Posted on 5/11/2015
Hollywood Foods Re-Brands as Gabriella’s Kitchen

Hollywood Foods, a leading manufacturer of fortified and functional foods, has changed its corporate name to Gabriella’s Kitchen in honor of its late co-founder, Gabriella Micallef. 

“Together, my sister Gabriella and I founded Hollywood Foods to create a line of fortified and functional foods with ingredients that alleviate symptoms of chronic illness and promote overall wellness,” said Margot Micallef, co-founder and CEO of Gabriella’s Kitchen. “We wanted to create delicious foods that could be enjoyed by everyone – no matter [what] their dietary requirements or preferences. I am so proud to honor Gabriella as the inspiration of our company.”

The current Hollywood Foods family of products consists of three lines of pastas marketed under the skinnypasta and Antipastos Kitchen brands, available in more than 600 retailers across Canada. Both will retain their popular recipes but with new names and packaging. The Antipastos Kitchen Gluten-Free offerings will be renamed skinnypasta Gluten-Free. skinnypasta High Protein will continue to be available but with fresh, new packaging.

Along with its new brand packaging, Gabriella’s Kitchen will introduce a new product to its lineup in September called skinnypasta Superfood. The first and only fresh pasta to use the unique ancient grain teff, skinnypasta Superfood is high in protein, iron, calcium and resistant starch. All skinnypasta products are made the old-fashioned way with authentic Italian machinery that produces homemade taste and texture.

Gabriella’s Kitchen has enjoyed steady growth in the Canadian market over the past eight years and made its U.S. debut in Los Angeles on April 14. skinnypasta was launched via a food truck that allows consumers to immediately sample the pastas free of charge, and empowers them to ask their local grocery stores to carry their favorite Gabriella’s Kitchen products. This grass-roots approach aims to quickly drive consumer trial and leverage positive testimonials to gain the attention of retailers. 

Gabriella’s Kitchen was founded as Hollywood Foods in 2007 by Italian sisters, Gabriella and Margot Micallef. 

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