Dutch brewer Heineken is developing a new at-home beer-making system that the company plans to unveil later this month.
In collaboration with designer Marc Newson, Heineken’s research and development team is responding to customers’ growing demand for home brewing systems, according to a report in Drink Business Review. “We’ve started working on an exciting project which will be revealed later on this year, and are looking forward to seeing how consumers will embrace this innovation,” Newson said.
François-Xavier Mahot, Heineken’s global innovation senior director, said Heineken identified an opportunity to create a premium but playful at-home drinking experience.
“The success of products such as coffee machines shows the importance of developing an iconic high-end home appliance,” said Mahot. “We collaborated with Marc to create a contemporary concept that was based on quality, technology and cutting-edge design.”
