Hearthware Inc. Becomes NuWave

In a corporate re-branding move, Hearthware Inc. is now operating as NuWave LLC. 

The company, based in Libertyville, Ill., has long been identified with NuWave branding, with the top-selling NuWave Pro Infrared Oven and the NuWave Precision Induction Cooktop 2 (PIC2) as its flagship products.

“Building the NuWave brand is central to our success, both now and in the future. Our new company name reflects and reinforces this,” said Keith Hamden, senior vice president of sales.

Hearthware, now NuWave, has been the producer and distributor of the NuWave line of housewares since 1997. The company produces additional products under the NuWave brand ranging from cookware and bakeware to a pressure cooker and cast iron grill and griddle.