Healthy Beverage Expo Premieres in Las Vegas

Healthy Beverage Expo, a conference and exposition dedicated to supporting and fueling the healthy drink segment of the beverage market, premiered June 7 to 9 at the Las Vegas Convention Center. The event was co-located with the 11th annual World Tea Expo.

“Consumers are demanding healthy beverages in the marketplace, and retail sales of these drinks – whether nutritional, functional or enhanced – are climbing,” said Kim Jage, director of marketing and sales for Healthy Beverage Expo. “The future is ripe for healthy beverages.”

 According to Healthy Beverage Expo, a healthy beverage is defined as a “nutritious and functional beverage made from high-quality ingredients and pure water, marked by an undeniable accountability for the effects of processing, packaging and distribution.”

At the event, buyers, distributors, manufacturers, retailers and dietitians previewed and compared an extensive range of healthy beverage options, explored newly launched products, sourced vendors, heard from top imbibe experts, established key relationships, and evaluated opportunities to capitalize on this fast-growing segment.

Key educational sessions at Healthy Beverage Expo included: Reaching Consumers Where They Shop; Simplifying Natural and Functional Beverage Trends for Retail Action; Culinary Trends, Consumer Priorities & the New Nutritional Competition Landscape; Consumer Health Behavior and Attitudes; Super-fruits, Super-foods and Super-ingredients; and How Healthy Beverages Play a Key Role in Healthy Aging, among many other topics.

Organizers of the co-located World Tea Expo – where delegates acquired extensive product knowledge, visited more than 200 exposition booths and experienced 200-plus tea product unveilings – expected more than 4,000 attendees from around the globe.