The Health o meter brand is coming to the kitchen and food scale markets with plans to target health-conscious consumers. Recently, Jarden Consumer Solutions reached a licensing agreement with Escali Scales to manufacture, market and distribute the Health o meter kitchen and food scales to the United States starting late in the third quarter of 2012.
“Known as ‘The Doctor’s Scale,’ the Health o meter kitchen and food scales will command instant credibility with health-conscious consumers,” said Theo Prins, president of Escali. “We are very excited to leverage the trust and brand recognition that the Health o meter name represents; there is no doubt it is one of the premier brands in the scale industry today.”
Escali will launch the Health o meter line with five different scales tailored to appeal to the varied needs of today’s health-conscious consumer. The initial launch includes a compact multifunction scale, an ultra-precise pocket scale, a sleek glass scale, a stylish stainless steel scale and a diet tracking scale capable of calculating the nutritional information of food. Suggested retail prices will range from $40 to $70, with more scales planned to launch in the fourth quarter of 2012, the company reports.
While the focus of the Health o meter brand is on living a healthy lifestyle, the scales are easily adapted for a wide range of uses, including baking, weighing postage or various hobbies.
“This new assortment of kitchen and multifunction scales represents a huge opportunity for the retailer who is already successful with the Health o meter brand in the bath scale market,” said Jane Wegand, vice president of sales for Escali. “It provides an opportunity to increase sales by expanding their offering with a proven brand.”
Jarden Consumer Solutions, a subsidiary of Jarden Corporation, is a consumer products company that designs, manufactures and markets a diverse portfolio of consumer products under world-class brands such as Bionaire, Crock-Pot, FoodSaver, Health o meter, Holmes, Mr. Coffee, Oster, Patton, Rival, Seal-a-Meal, skybar, Sunbeam and VillaWare.
