Good Earth Coffeehouse Chain Plans Expansion to Ontario

Good Earth Cafes Ltd., parent company of Good Earth Coffeehouse, has announced plans to expand its authentic coffeehouse concept into Ontario. The coffeehouse chain is presently operating in Alberta, British Columbia and Saskatchewan, with 42 locations.

Gerry Docherty, president, has sights on growth throughout Ontario through the company’s successful franchise model. Good Earth’s expansion strategy includes seeking multi-unit franchise operators initially, with a secondary push for single-unit franchisees in smaller markets.

Good Earth’s Real Estate division is evaluating sites in larger centers, such as the greater Toronto area and Ottawa, as well as mid-markets like London, Barrie and Oakville. “Smaller markets supported by a university or college like Guelph and Kingston are also on our radar due to the unique nature of these towns and how well the Good Earth resonates with people in university-based communities,” said Docherty.

Urban real estate, such as office buildings and retail developments with excellent street presence and high traffic, are key to the expansion. Suburban and neighborhood settings, and non-traditional retail sites such as university campuses and health-and-wellness facilities are also targeted.

The first Good Earth Coffeehouse opened in Calgary in 1991. Founders Nan Eskenazi and Michael Going began with a desire to serve exceptional coffee and wholesome food, with a down-to-earth attitude. Good Earth has focused on creating a unique experience for customers through the combination of a distinctive coffeehouse environment, and social and environmental responsibility.