Ghee Maker Fourth & Heart Secures $1 Million in Funding

Premium artisanal ghee manufacturer Fourth & Heart, which introduced flavored ghee to the consumer market has closed a $1 Million Series A funding round with a lead investment from an anonymous private investor. The round was raised on CircleUp, and investment marketplace for emerging consumer and retail companies.

“We had our eye on Fourth & Heart since the Expo West 2016 show; we loved the brand they created and we knew their growth was unheard of in the food space,” stated the anonymous investor. “Furthermore, we love the product and the brand vision. We look forward to growing a relationship with Fourth & Heart.”

Raquel Tavares Gunsagar, founder and CEO of Fourth & Heart, said, “We are overjoyed to have an investor that believes in us and who, with their investment, will give us the ability to broaden and accelerate product development as well as increase marketing and sales efforts. With this new partnership and guidance from our formal and informal advisors we are confident that Fourth & Heart will continue to see unparalleled growth and reinforce our standing as the leader in the flavored ghee market.”

"Fourth & Heart's mission is at the forefront of new, formative consumer trends, where people increasingly want fresh alternatives to classics, like pantry staples," said Rachel Reid, business operations analyst at CircleUp. "Ghee is the fastest growing category in the $10 billion butter and butter replacements category, growing 30 percent year over year. Fourth & Heart's modern brand and commitment to quality and taste make it a clear winner in this fast growing sector."

With the new infusion of funds, Fourth & Heart has plans to develop new innovative food products that reflect their mission of modernizing ancient food pantry staples. These new product offerings will be announced at the natural food shows in the 

coming years.

Currently the Fourth & Heart product portfolio features grass-fed, pasture-raised and glyphosate-free ghee in gourmet flavors. This assortment of ghee flavors can be found in more than 3,500 stores nationwide including Whole Foods Market, Central Market, Earth Fare, Lucky’s Market, Fresh Thyme, Kroger, Sprouts, Giant Eagle and other independent stores. Fourth & Heart is also available online at Thrive Market, Amazon and soon will launch an e-commerce section on its own site, FourthandHeart.com. The company anticipates closing the year in 6,000 stores nationwide.