C.A. Fortune Expands Coverage to Rocky Mountains Through Acquisition

C.A. Fortune, which is based in Chicago, has acquired Wild Rose Marketing in Boulder, Colo.

“With the aggressive approach we are taking across the country, we are pleased to announce the second phase of westward expansion for C.A. Fortune,” said Tyler Lowell, managing partner of C.A. Fortune. “Bringing Wild Rose Marketing into the C.A. Fortune family adds complete coverage of Colorado, Utah, New Mexico and Wyoming and gets us closer to our goal of building the best-in-class national privately-held natural, specialty, and bakery/deli agency in the country.”

Rose Pierro launched Wild Rose Marketing in 1996. The company has deep relationships throughout its four-state footprint with Whole Foods Rocky Mountain Region, Safeway/Albertson’s, Natural Grocers by Vitamin Cottage, King Soopers, Harmon’s Grocers and multiple independents including Spoons n Spice, Jackson Whole Grocer, Heaven to Earth, Kaune’s Keller’s, La Montanita, Tony’s Market, Marczcyk, Peppercorn, The Cupboard, Nature’s Oasis and more.

Though Wild Rose Marketing initially started by representing tea and chocolate lines, during the past 20 years the company has added tremendous diversification to its client and customer portfolio. Pierro has been able to build the brand by matching her ability to discover high-quality products across the country with delivering the best possible service.

“When I met Tyler Lowell and his business partners, I found that I shared their vision in building C.A. Fortune into a unique privately owned national agency dedicated to the natural, specialty and bakery/deli trade channels. With C.A. Fortune, we can continue to give our customers and clients outstanding local service with the added benefits of a national firm behind us,” she said. “We look forward to working with the team at C.A. Fortune and bringing added value to our customers and clients.”

Pierro will stay involved in a leadership position within the organization. C.A. Fortune plans to move the new offices to downtown Denver. The transaction was expected to close in early December.

Founded in 1983, C.A. Fortune is a leading full-service consumer products sales and marketing agency, specializing in the natural, specialty/conventional and bakery/deli trade channels. The company, with more than 250 employees nationwide, is headquartered in Chicago with regional offices in New York, Dallas, San Francisco and Denver.