First Estimates of Housewares Market Size Offered by Riedel Marketing Group

Riedel Marketing Group’s 2014 Market Tracker syndicated tracking reports provide essential insight into the size of the cookware, bakeware, and kitchen gadget and tool markets in the United States. 

The report reveals that U.S. consumers purchased 78 million pieces of cookware, 59 million bakeware items, and 115 million kitchen gadgets and tools in 2014. 

Market Tracker has been collecting quarterly data on consumer purchases from all retail and online channels of distribution, and retailers, since the beginning of 2014. With four quarters of data on where consumers are buying cookware, bakeware, and kitchen gadgets and tools  – and how much they are paying – Riedel Marketing Group (RMG) is now able to calculate market size estimates that include Wal-Mart, Bed Bath & Beyond and online.

“We are proud to announce the first-ever estimates of the size of the cookware, bakeware, and kitchen gadget and tool markets across all channels of distribution,” said A.J. Riedel, senior partner at RMG. “Now, companies who manufacture, market and sell cookware, bakeware, and kitchen gadgets and tools can find out how big their markets really are. Armed with comprehensive market size data, manufacturers and retailers will be able to make more informed product, marketing, merchandising and buying decisions than ever before.” 

Online surveys were conducted with primary grocery shoppers in April, July and October 2014, and January 2015. The primary grocer shopper is the person in the household who is responsible for purchasing more than 50 percent of the household’s groceries. The research is conducted with primary grocery shoppers because they are typically the primary shopper for housewares products in addition to grocery products, and are also likely to be the person responsible for food preparation for the household, according to Riedel.