Fiesta Plans January Announcement of New Color, Products

Fiesta dinnerware, the colorful and iconic made in America brand, will announce its new color and new product introductions for 2017 at The Atlanta International Gift & Home Furnishings Market Jan. 10, the first day of the show.

This is the first time Fiesta will be announcing its new color at the Atlanta show and this early in the year. Fiesta dinnerware will be exhibiting in Keystone Marketing’s expanded showroom in Building 2, Suite 901A on the ninth floor. 

“We’ve put a lot of thought and consideration into when and where we make our new color announcement,” explained Rich Brinkman, vice president of sales and marketing at Newell, W.Va.-based Homer Laughlin. “Much of this decision is brought on by the fact that the buyers we work with have an expanded workload. This enables us to take a little stress off of them, providing for more timely planning.

It also allows for a wide spectrum of independent retailers to experience the rollout of the new color.”

Fiesta dinnerware is sold at better department stores, independent retailers and at online retailers, with various items available exclusively at each. “We resonate with each of these retail audiences and the Atlanta Market enables us to reach this expanded audience in the most efficient way possible,” said Brinkman.  

In Atlanta, Fiesta will announce its 2017 color and several new products, including accessories, serving and entertaining pieces, holiday and other seasonal decorated items.

Designed by Frederick Hurten Rhead in 1936, Fiesta dinnerware is among the most collected dinnerware in the world. The brand is celebrating its 80^th anniversary. Fiesta, with its unique Art Deco style, is a timeless classic and has landed it in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. 

The Homer Laughlin China Co. is the largest major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its West Virginia factory. The company has been a dinnerware resource since the late 1800s when it first began production of whiteware.