Fiesta Dinnerware Introduces Its 52nd Color – Butterscotch

Newell, West Virginia – (January 14, 2020) – Homer Laughlin™ is proud to announce the Fiesta® Dinnerware brand’s 52nd color since its introduction in 1936. Fiesta’s 2020 color is Butterscotch, a vibrant shade of orangey-yellow reminiscent of its namesake. 

“Butterscotch is a vibrant, cheerful addition to the 2020 Fiesta color spectrum,” says Rich Brinkman, VP Sales & Marketing at Homer Laughlin. “It’s a warm and inviting nostalgic color that complements so many of the existing Fiesta colors.”

Butterscotch lends itself to a wide assortment of color combinations, including: 

At any given time, Fiesta Dinnerware has 14 or 15 colors in its spectrum. For 2020, with no retiring colors as of now, there are signature Fiesta 15 colors. 

Fiesta’s 2020 colors include: Ivory, Slate, Scarlet, Poppy, Butterscotch, Daffodil, Sunflower, Lemongrass, Shamrock, Meadow, Turquoise, Lapis, Cobalt, Mulberry, and White. The lineup also includes Foundry, a cast-iron like finish that has the ease of use of ceramic dinnerware. 

Standard dinnerware pieces will be available in Butterscotch, including 3pc Bistro Place Settings, 3pc Classic Place Settings, and a variety of plates, platters, bowls, mugs, the signature disk pitcher, and serving pieces. Suggested retail price for the 3-piece place setting is $28.99 (MAP) and $49.00 (MSRP). 

Presale starts May 1, 2020. Butterscotch will be available to consumers at better department stores, independent retailers, .coms, and on www.fiestafactorydirect.com  by mid-June 2020.

About Fiesta® Dinnerware, Made In The USA 

Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is among the most collected dinnerware in the world. Colorful and iconic Fiesta Dinnerware is lead free and dishwasher, microwave and oven safe. Fiesta has restaurant quality durability with an unprecedented 5-year chip replacement warranty. For more information, visit: fiestafactorydirect.com. Also visit Fiesta on Instagram: @fiestadinnerware, Facebook: Fiesta Dinnerware and Pinterest: Fiesta Dinnerware. 

About The Homer Laughlin China Company™

The Homer Laughlin China Company is the largest major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. The company has been a dinnerware resource since the late 1800s when it first began production of white “ware”. Backed by a 149-year history in the industry, Homer Laughlin continues to be a leader in dinnerware—committed to its craft, workforce, region, and country. For additional information, visit: hlcdinnerware.com.