Fenwick Brands Buys Stake in Powell & Mahoney

Powell & Mahoney LLC, a leading natural cocktail mixer company, announced a growth capital investment from Fenwick Brands Inc. a leading consumer packaged goods investor and operator. As a result of the investment, Fenwick will acquire a minority stake in the company, which will continue to be led by beverage industry veteran Mark Mahoney.

Powell & Mahoney has made its mark on the modern cocktail with its award-winning, handcrafted mixers. Using the finest juices, essential oils and organic cane sugar, Powell & Mahoney produces traditional mixers like Bloody Mary and Margarita along with unique flavors such as Sriracha Bloody Mary. The brand currently markets more than 20 varieties of natural cocktail mixers and is always working with its team of expert mixologists to stir up what's next. 

Powell & Mahoney plans to use proceeds from the investment to expand distribution and build brand awareness.

"As we continue the growth trajectory of Powell & Mahoney, we recognized Fenwick as a unique partner who brings deep consumer product knowledge and hands on experience as owner-operators to our team," said Mahoney, co-founder and CEO. "We are very excited about working with Fenwick to grow our business into the future."

According to Fenwick Brands' CEO Melissa Baker, the deal aligns with the firm's investment goals. "We get behind great teams with great brands and Powell & Mahoney is no exception. From early discussions to our recently cemented partnership, we've watched the brand flourish and gain significant traction in the marketplace. It's a great testament to superior product development and positioning, but more importantly to the great team surrounding the business."

As part of the investment, Fenwick will provide strategic consumer marketing services from its Boston office in conjunction with the Powell & Mahoney team.

Powell & Mahoney was launched in 2010, by two-beverage industry veterans who were inspired by the lack of quality mixers made available to consumers. Noticing a true need in the market, Brian Powell and Mark Mahoney combined their expertise and passion to launch the successful mixer brand. 

Founded in 1988 in Birmingham, Ala., Fenwick Brands is a middle market equity investor and operator focused on the consumer goods space. Fenwick partners have more than 100 years of combined operating and management experience in the consumer packaged goods industry. Fenwick invests exclusively in consumer products companies with emerging brands that need a combination of capital, strategic and operational expertise to deliver maximum shareholder value.