Evriholder Launches Re-Branding Initiative

Evriholder Products, Anaheim, Calif., has announced major re-branding initiatives that will refresh and contemporize trade and consumer brand touch points, including the name, logo, packaging and website.

From its inception, Evriholder Products has been known for innovating fun, impulse products. With the re-branding, the company remains true to its core focus while connecting with today’s consumers across all of the different impulse categories sold by Evriholder. 

From its kitchen gadgets and pet accessories to cleaning products and seasonal promotions, the company has created a fresh new logo combined with intriguing packaging. Leading the re-branding is its new name and logo: EVRI. The corporate name will remain Evriholder Products LLC.

Accompanying the name and logo change is the distinctive redesign of the packaging across every category in Evriholder’s signature line of products. To reach each of its diverse consumers across different product categories, Evriholder chose to use differentiated color themes and packaging templates by category, thus unifying its products throughout the retail landscape. The most prominent element is the new logo, which is always placed in the bottom left corner.

All merchandisers, such as floor and counter displays, are also being refreshed to coordinate with the new re-branding elements.

“This is an exceptionally exciting time in Evriholder’s expansion plans,” said Heidi Slocumb, vice president-marketing for Evriholder Products. “By incorporating a new name and a fresh, exciting new look, this re-branding initiative strengthens our position as a leader in the impulse market and positions the company for dynamic growth into the future.”

The new EVRI retail packaging began its rollout this month, and the new branding will be featured at the International Home + Housewares Show in March. Evriholder’s website refresh will occur in the months following the show.