Edible Arrangements Acquires FruitFlowers Brand

Edible Arrangements has acquired the FruitFlowers brand, including two company stores, all e-commerce operations and a portfolio of trademarks that includes Incredibly Edible Delites, FruitFlowers and fruitflowers.com.

“We are thrilled to welcome the FruitFlowers team to the Edible Arrangements family,” said Rob Price, Edible Arrangements’ president. “The expertise they bring perfectly complements the Edible Arrangements brand and we expect their integration into our system to be seamless, with no disruption in services.”

Founded by Susan Ellman and Ellen Davis as a cottage industry in their own kitchens in the mid-1980s, FruitFlowers has locations in Broomall, Pa., and Wilmington, Del., and generates approximately 30 percent to 40 percent of its sales through corporate clients.

Price said that FruitFlowers would continue to operate under the FruitFlowers brand during the integration phase. 

With more than 1,200 franchise locations open or under development worldwide, Edible Arrangements International LLC is the world’s largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Select Edible Arrangements locations also carry the company’s rapidly expanding Edible To Go line which features all-natural, fresh fruit smoothies, dipped fruit, fresh squeezed lemonade and orange juice, and fresh fruit salads, sundaes and parfaits and treats. 

Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader.