Direct Eats Buys Online Food Purveyor Wholeshare

Direct Eats has acquired the business and brands of Wholeshare, a competitor in the online direct-to-consumer marketplace for the natural and organic grocery space. 

This move further advances Direct Eats' position in the e-commerce arena for organic, natural and specialty food products. In addition, this will fold in a wide audience of actively engaged natural and organic food buyers to Direct Eats. The Wholeshare website has been redirected to DirectEats.com.

"Our customers are passionate about feeding their families with the best natural and organic products available. We've always worked to provide those products at a price they could afford," said Wholeshare's Co-Founder Peter Woo. "Direct Eats' values of making healthy products widely accessible are similar to ours, which is why we decided to become a part of the Direct Eats brand."

This is the second major acquisition for Direct Eats this year, having acquired another competitor, Abe's Market, in May. 

"We're excited to welcome Wholeshare's customers to the Direct Eats' community and feel it will be a seamless transition since we offer much of the same product selection at significantly lower prices. In addition, the Wholeshare customer will now get the added benefits of free shipping direct to their house as well as being able to shop from our local, small-batch food purveyors from across the U.S., in our continued dedication to making local, national," said Direct Eats CEO and Founder  David Hack.

Direct Eats' business model is intended to help consumers get access to healthy, non-perishable products at wholesale prices. Since DirectEats.com launched to the public in 2015, the site's success has been evidenced by an increase in the average order by more than 50 percent. Consumer interest, as measured in site visitation, has seen an increase of nearly 138 percent. The addition of the business and brands of Wholeshare is expected to contribute a significant amount of fiscal growth to Direct Eats.