Cupcake Café Crumbs Teams with Starbucks

Crumbs Bake Shop Inc., the nation’s largest specialty cupcake retailer, has entered into an agreement with Starbucks Corp. to bring the full complement of Starbucks’ brewed coffees, teas and espresso-based drinks to all Crumbs locations.

“Starbucks coffee is perfectly suited for Crumbs cupcakes,” said Julian R. Geiger, president and CEO of Crumbs Bake Shop, which is based in New York. “We believe that the availability of Starbucks drinks in our stores will greatly enhance the Crumbs experience for our customers and significantly increase our beverage business. As our beverage business increases, we also expect to see an increase in the demand for our baked goods.” 

This business relationship with Starbucks will make Crumbs the largest national retailer to be included in Starbucks’ We Proudly Serve program, which provides Starbucks-branded beverages and other products to audiences outside of Starbucks’ company-operated retail stores.

“We are thrilled to have the opportunity to serve our coffee and espresso beverages with Crumbs gourmet cupcakes,” said Doug Satzman, vice president-branded solutions for Seattle-based Starbucks. 

Starbucks beverages will first be made available at all Crumbs stores in the New York area beginning in September, and will then be rolled out to all other Crumbs locations. The first Crumbs bake shop opened in March 2003 on the Upper West Side of Manhattan, N.Y. Crumbs is well-known for its innovative and oversized gourmet cupcakes. It currently has 51 locations, including 33 locations in the New York area, six on the West Coast, five in Washington, D.C., one in Virginia, five in Chicago and one in Boston.