ContentChecked App Aimed at People With Food Allergies, Intolerances

More than 15 million people in the United States suffer from food allergies, and the number is far greater when you add in all those who develop stomach problems as a result of different foods. Content Checked Inc., a Los Angeles-based startup, has introduced a smartphone app that simplifies the process of determining the ingredients in favorite foods.

“Shoppers armed with ContentChecked will be able to register their food allergies or intolerances, and then walk the aisles of their favorite supermarket simply scanning the bar codes of whichever items they are considering purchasing,” said Victoria Brodsky, ContentChecked nutritionist. “Our app can help considerably with some of the most common food allergies and intolerances such as nuts, shellfish, soy, milk and even gluten. Best of all, it can even go one step further by suggesting alternative choices to an item incompatible with food restrictions, and in some cases, even provide helpful recipes.”

While almost 90 percent of all food allergies are caused by peanuts, eggs, cow’s milk, fish, wheat, shellfish, soybeans and nuts, the U.S. Food and Drug Administration (FDA) reports that there are more than 160 additional foods that can trigger an allergic reaction. 

ContentChecked already features hundreds of thousands of foods from today’s most popular brands, and that number increases exponentially every week. Additionally, ContentChecked will soon cater to people with severe anaphylaxis diseases and strong sensitivities for cross-contaminations.  

Users can purchase the app for $2.99 on the App Store and on Google Play, and ContentChecked donates $1 of each app sale to Food Allergy Research & Education (FARE). ContentChecked also offers a free “lite” version. 

Additionally, Content Checked Inc. has launched MigraineChecked and will also be launching SugarChecked and VeganChecked this year. 

Although a U.S.-based company, Content Checked initially debuted in Norway, where it has been up and running for over a year under the title CheckContent.