Clearlake Capital Group has acquired That’s How We Roll, a leading provider of high-quality, branded, better-for-you snacks, including flagship brands Mrs. Thinsters and Dippin’ Chips. The acquisition was completed as part of Clearlake’s recently announced Better For You Holdings platform.Transaction terms were not announced.
Clearlake is partnering with THWR Founder and CEO Aldo Zuppichini, who maintains a significant equity stake in the company. Zuppichini is an industry veteran who was on the founding team of Pretzel Crisps and also served as national sales manager before its parent company, Snack Factory, was sold to Snyder’s-Lance. He was also a founding member of NY Style Bagel Chips, growing U.S. sales significantly before its successful sale to Nabisco.
THWR will remain based in Fairfield, N.J., and will continue to be led by Zuppichini and his team of seasoned professionals, including Senior Vice President of Marketing and Operations Sam Kestenbaum and Vice President of Sales Amy Kiley.
“We are excited to partner with Aldo, Sammy, Amy, and the rest of the team at That’s How We Roll and to continue supporting the company’s growth as they strive to meet the demands of today’s health conscious, perceptive consumers,” said José Feliciano and Behdad Eghbali, co-founders and managing partners of Clearlake.“With better-for-you snacks that include options such as non-GMO and gluten free in a variety of delicious flavors, we believe Dippin’ Chips and Mrs. Thinsters are well-positioned to attract consumers looking to make healthier lifestyle choices.”
“Clearlake’s partnership will allow us to extend our resources for product innovation, accelerate nationwide distribution, and provide consumers with more premium healthy snack options without sacrificing taste,” said Zuppichini. “We are very excited about the future and our team looks forward to continued growth.”
That’s How We Roll offers consumers better-for-you, premium snack options that are certified non-GMO and MSG-free under two premier brands: Mrs. Thinsters and Dippin Chips. Mrs. Thinsters are low-calorie, thin, crispy cookies available in a variety of flavors including Cake Batter, Chocolate Chip, Brownie Batter, Original Waffle Crisps, Pumpkin Spice and the recently introduced Toasted Coconut. Mrs. Thinsters cookies are non-GMO, made with simple ingredients found in any kitchen, and do not include corn syrup or any artificial ingredients. Dippin’ Chips are dippable tortilla chips offered in a variety of flavors like Veggie, Fiesta Bean, Super Grain, Original Sea Salt, and Blue Corn. Dippin’ Chips are certified gluten-free and use non-GMO ingredients. These products are available in more than 10,000 grocery, club and mass locations across North America.
