Chocolate Works, a new franchise concept that is an extension of New York-based 5th Avenue Chocolatiere, is now awarding franchises in New York and New Jersey with plans to expand throughout the United States.
Chocolate Works transforms the corner candy shop into an interactive chocolate factory experience. Beyond the colorful candy bins and cases of chocolates, kids and adults are invited to indulge in a hands-on learning experience, molding, decorating, dipping, enrobing and crafting their own chocolate and candy creations. Based on the success of its three current locations on Long Island, Scarsdale and Manhattan, and the requests from customers, Chocolate Works decided to begin franchising.
Parent company 5th Avenue Chocolatiere, a family-owned-and-operated business, has been crafting and selling high-quality gourmet chocolates for more than 40 years. Second-generation chocolatier and owner, Joe Whaley, a West Point graduate and veteran of the Iraq war, builds on the long history and solid reputation originally established by his father’s chocolate company. Chocolate Works, his new venture, goes beyond the basics of signature cocoa-dusted chocolate truffles and chocolate molded treats to create a uniquely well-rounded chocolate and candy extravaganza.
“We’re in the enjoyment business,” said Whaley. “There’s nothing like chocolate and candy to put a smile on people’s faces, and I want to share with everyone that it’s just as much fun creating chocolate as it is eating it.”
The Chocolate Works concept is designed to pull back the curtain and let customers in on the magic of the chocolate-making process. What sets Chocolate Works apart is its unique three-tier model for satisfying the public’s sweet tooth: a combination of candy and chocolate retail; on-site parties and workshops; and custom corporate products.