Chobani Opens Yogurt Bar in New York’s SoHo Neighborhood

Chobani, the New Berlin, N.Y.-based yogurt maker, has debuted its first Mediterranean yogurt bar in New York’s SoHo neighborhood.

The store serves artisanal creations featuring Chobani’s authentic strained Greek yogurt, shipped daily from the company’s central New York plant, as the core ingredient. In-house yogurt masters using seasonally inspired gourmet ingredients create made-to-order yogurt treats.

“This has been my dream since we first started Chobani in 2005,” said Hamdi Ulukaya, president and CEO of Chobani. “I always wanted to bring our brand to life in a new way and deliver a unique experience to our fans. Our goal has always been to make simple, high-quality yogurt available to everyone, and Chobani SoHo will bring us one step closer to making this happen.”

Chobani SoHo, at 150 Prince St., is open every day 9 a.m. to 8 p.m. Guests can purchase yogurt-based dishes such as Toasted Coconut and Pineapple, featuring toasted coconut flakes, fresh pineapple, agave syrup and hazelnuts, or Pistachio and Chocolate, with Turkish pistachios, dark chocolate, clover honey, oranges and mint leaves. 

Guests can also purchase a variety of Chobani flavors in 6-ounce and 32-ounce containers in addition to featured seasonal fruits from the Harvest Table in the center of the store. Chobani SoHo will also be offering a rotating assortment of specialty oils, nuts and more from its Mediterranean Pantry for guests to purchase and take home. 

Annette McGuinness, the company’s chief image officer, said, “The physical space was crafted to be unique and special like our yogurt, and SoHo was selected because it’s authentic, dynamic and global, like Chobani is as a company.”

Along with the yogurt, Chobani SoHo also debuts the company’s Water for Water line. All of the net profits from the sale of each bottle sold go to Shepherd’s Gift Foundation, the charitable arm of Chobani, to fund clean drinking water projects.