Cookware and Bakeware Alliance (CBA) Reflects on a Successful Year of Achievements in 2023

The Cookware and Bakeware Alliance (CBA) is pleased to announce the release of its year-end review summarizing the remarkable accomplishments and significant growth achieved throughout 2023. As a vital housewares trade association, the CBA has continued to deliver critical industry resources and setting engineering standards for product and consumer safety. The past year has been marked by exceptional achievements, highlighting the CBA's commitment to building industry excellence through engineering, engagement, education, and expertise. Notably, the CBA experienced a substantial increase in LinkedIn engagement, with a remarkable 70% rise in followers. This growth signifies the industry's recognition of the CBA as a voice of authority and influence. The CBA's website also witnessed a significant surge in page views, with a remarkable 70% increase from 2022 to 2023. This surge is a testament to the industry's interest in accessing the valuable resources and information provided by the CBA. One of the key highlights of the year was the successful implementation of the 5-year strategic plan. The plan sets the stage for the CBA's continued growth and success, ensuring that it remains at the forefront of industry advancements. Furthermore, the CBA undertook a comprehensive review and revision of its Mission & Values, aligning them with the evolving needs of the industry. This commitment to adaptability and relevance ensures that the CBA continues to serve as a beacon of excellence in the housewares industry. Membership in the CBA soared, experiencing a substantial 41 percent increase over the year. This growth is a testament to the industry's recognition of the CBA's value and the benefits it provides to its members. In line with its mission to unite the industry, the CBA realigned its committees to correspond to the four pillars of its alliance mission. The Engineering, Engagement, Education, and Expertise committees have already begun implementing key initiatives that will drive the industry forward in 2024. The CBA established a global partnership with the Federation of the European Industry and Cutlery Industries (FEC). This partnership allows for greater collaboration and knowledge sharing, fostering innovation and excellence in the industry. Looking ahead, the CBA will soon release its first official annual report, which will provide a comprehensive overview of the alliance's achievements, initiatives, and future plans. For more information on the CBA and to learn more about membership, please visit their website at www.cookwareandbakeware.org.