Brandywine Import Group Takes on Novis Vita Juicer

The Brandywine Import Group acquired the U.S. distribution rights for the Novis Vita Juicer, a multifunctional juicer that offers a combination of four functions in a single appliance: juicing, pureeing, citrus pressing, and pressing and juicing together.

According to Alan Senior, managing director of the Brandywine Import Group, “Most juicers have only one function, are very loud and are difficult to clean, so they are used sparingly and are likely to be stored in the cupboard. In addition, they do not extract the optimum amount of juice from vegetables and fruits. 

“The Vita Juicer extracts juice from veggies, presses pulp from fruit, blends smoothies and soups, and purees sauces and baby foods. It is such an everyday essential tool that it doesn’t get put away, much like a high-end, stand mixer. It finds its place and is ready to go every day.”

Vita Juicer is made by Novis, a Swiss company known for complex engineering and precise performance. Vita Juicer was introduced in February 2014, and was awarded both the Kitchen Innovation of the Year and the Red Dot award Best of the Best.

The Brandywine Import Group, headquartered in New Castle, Del., is home to several housewares brands including Duralex, Emile Henry, Lékué, Mauviel and Rösle.