Best Buy Teams with Cooking.com for Its Online Kitchen Shop

Cooking.com will operate The Best Buy Kitchen Shop, which will feature more than 3,000 housewares and food products sold online

Best Buy Co. Inc. is joining forces with Cooking.com to launch a microsite for customers to purchase cookware and kitchenware in addition to Best Buy's regular assortment of small and large appliances. 

The Best Buy Kitchen Shop will be operated by Cooking.com, a leading online marketplace for cooks, and will add more than 3,000 kitchen products for sale.

"We are always looking for ways to enhance our customers' online shopping experience, and this partnership delivers more ways to shop when and where they want," said Liz Haesler, vice president of the home business group for Best Buy. "Through our expanded offering with Cooking.com, our customers now have a one-stop shop for all of their cooking needs, including a broader assortment of housewares, food and even recipes."

This branded shopping destination at kitchen.bestbuy.com is accessible from navigation within the bestbuy.com online store. A boutique experience tailored for the Best Buy shoppers online, Cooking.com handles shipment and returns, as well as a guarantee to ensure customer satisfaction with every purchase experience.

"We are very excited to provide a complete cookware and kitchenware assortment for customers of BestBuy.com, our first major retail partner," said Tracy Randall, CEO of Cooking.com. 

Cooking.com is transforming online shopping in the food and cooking space by building innovative, entertaining shopping experiences with trusted brands. Cooking.com operates 14 uniquely branded stores including: Food Network Store, Calphalon Store and Epicurious Store. Cooking.com offers over 60,000 products for the kitchen as well as recipes, menus, collections and a growing library of member-submitted cooking content.