Beemster Cheese U.S. has decided to demonstrate the timelessness of Shakespeare’s famous question – what’s in a name? The bard first claimed a rose would smell as sweet by any other name. In that vein, Beemster will prove its cheeses retain their wonderful taste no matter what they are called.
Beemster used a recent packaging redesign to rename its cheeses, making it easier for consumers to distinguish between each variety. Consumers unfamiliar with the award-winning artisanal cow and goat milk cheeses from the Beemster polder in the Netherlands often made their selection based on price alone. The new repack labels allow consumers to choose based on their palate preferences, according to the company.
The labels prominently state the name of the cheese and feature a cow or goat to confirm the milk type. In addition, they highlight the age and chief texture and taste characteristics. The sunset in the background of the label changes color to reinforce the age of the cheese, and helps shoppers understand the differences among the cheeses in the line.
Beemster Mild (previously Beemster Red) is aged two months and is described as soft and creamy. Beemster Medium (previously Beemster Farmers’ Choice) is aged six months and is described as semi-soft and tangy. Beemster Aged (previously Beemster Classic) is aged 18 months and described as firm and bold. Beemster Extra Aged (previously Beemster X-O) is aged 26 months and is described as hard and robust.
Random-weight and exact-weight lines are now available. The exact-weight line features Mild, Medium and Aged, along with a selection of the company’s specialty items: Vlaskaas, 2% Milk and Goat, on sale in convenient 4-pound cases. The 150-gram/5.3-ounce exact-weight wedges can be reconfigured in the display case to re-create a complete wheel. The random-weight line also includes Vlaskaas, 2% Milk, Mustard Seed, Wasabi and four-month Goat.
