Base Brands Moves to Upgraded Office Space in Atlanta

Base Brands, which markets the Reduce brand of eco-friendly products, has moved its headquarters to an upgraded office in the revitalized west side of Atlanta. 

The trendy new space is in the White Provisions complex, a former meatpacking factory now repurposed for shops, restaurants, condos and offices, reflecting the company’s spirit of development and renewal.

“There’s a creative energy here that we love, and the whole idea of repurposing a classic building for today’s needs ties in with the Reduce philosophy of combining environmental consciousness and practicality.  Plus, this is an ideal environment for staying ahead of the curve on consumer trends and tastes,” said Ken Kreafle, founder and CEO of Base Brands.

The growing Reduce line includes multiple collections, including growlers, WaterWeek beverage bottle sets, GoGo’s cups and straws, Hit the Road in caffienator and hydrator styles, Fire + Ice products for hot and cold insulation, Filtration pitchers and filters, and the Kids collection.