Bakery Brand Wolferman’s Adds Categories, Revamps Website

Wolferman’s, a purveyor of specialty baked goods, has announced a re-branding launch with a new look and an expanded assortment of bakery gifts, gourmet food offerings and specially blended coffees. The new additions are now available on the company’s redesigned Wolferman’s website.

Wolferman’s has broadened its focus to include a wide array of gourmet bakery offerings, including a variety of secondary-use containers, coffee mugs, cookie jars and more. Honing in on kitchen classics with a contemporary twist, customers may now indulge in a breakfast and brunch category, which offers savory creations such as a spinach and mushroom strata, an artichoke breakfast quiche, sweet potato latkes, croissants, and bagels.

In addition to the brunch category, Wolferman’s has expanded its pastries and dessert line with cheesecakes, strudels, loaf cakes and more. Pairing with these new sweet treats are new coffee flavors: Breakfast Blend, Wolferman’s Blend and French roast.

Encouraging customization, new add-on opportunities are now available with items such as peanut butters, curds, jalapeño jellies and premium coffees. 

“We are very excited to expand Wolferman’s and grow with our valued customers while maintaining our heritage and promise of delivering exceptional gourmet food experiences throughout the U.S.,” said Jackie Ardrey, senior vice president of merchandising. “As a brand, we have always prided ourselves on offering customers the most enjoyable experience, which starts when they peruse our website or catalogs. By elevating the photography, the design of the website and our product selection and customization capabilities, we are allowing our customers an even more exceptional experience.”

Founded by Louis Wolferman with the opening of Wolferman’s corner grocery store in Kansas City, Mo., in 1888, the Wolferman’s brand has purveyed fine baked goods for more than 100 years. While Wolferman’s English muffins are considered the brand’s most recognized specialty food item, Wolferman’s also bakes the tea breads and coffee cakes, and offers desserts, premium teas and specially blended coffee.