Elizabeth, NJ - Real Greek Artisan®, a leading Greek Feta cheese and specialty food line, was featured at the Summer Fancy Food show in New York City at Atalanta Corporation’s booth. With the support of the European Commission to protect products of designated origins, Real Greek Feta was reintroduced to the market with PDO and PGI labels in 2002. Real Greek Artisan® aims to educate the consumer on Greece’s culinary history and promote true Greek products and ingredients.
Greece holds a centuries-old cultivation tradition and is the leader in the world market offering the authentic, healthy foods that comprise the Mediterranean diet. Atalanta will partner exclusively with Real Greek Artisan® line in the United States, which includes Feta cheese, Kalamata Olives and Olive Oil. With the combination of existing distribution and new business being developed through Atalanta, the company anticipates further growth in brand awareness, sales and Greek product education.
John Rodger, Atalanta’s Vice President of Cheese and Specialty Deli Division comments, “We are thrilled to be representing the Real Greek Artisan® brand and working with their premium product line. It is important that the trade and the consumer know that these are quality foods in very attractive packaging that will give focus to another authentic, traditional category.”
Atalanta's launch of the Real Greek Artisan® line will coincide with an advertising campaign in trade and consumer publications to promote the line.
Atalanta is the exclusive importer of Real Greek Artisan® Feta cheese and the Real Greek Artisan® specialty food line. For more information, go to www.atalantacorp.com or www.realgreekartisan.gr.
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About Atalanta
Dating back to 1945, Atalanta is a third-generation family-operated business which has grown to become the largest privately held food importer in the United States, specializing in imported cheese, charcuterie, grocery and seafood products and brand marketing, including private brands Celebrity®, Del Destino®, Eiffel Tower® and Zerto®. In 2015, the company will celebrate its 70th anniversary.