An expanded schedule of educational seminars – beginning with pre-show exhibitor webinar training and continuing with four days of on-site programming – will be offered at the summer 2014 edition of Artisan Resource at NY Now.
Running Aug. 16-19, Artisan Resource will be hosted at the Passenger Ship Terminal Pier 94 in New York City. Artisan Resource is a first-of-its-kind market offering U.S.-based volume importers, direct import retailers, wholesalers and designers the opportunity to meet with international artisanal producers from around the world.
“We’re introducing a pre-show webinar as an orientation to the U.S. market for exhibitors new to Artisan Resource,” said Allison Garafalo, Artisan Resource sales manager. “Additionally, we’ve expanded our on-site programming to add value to the overall market experience for exhibitors and attendees.”
Artisan Resource exhibitors can participate in a free orientation webinar, “Ready, Set, Go: Prepare for a successful Artisan Resource experience,” presented by Karen Gibbs of ByHand Consulting. The one-hour session, which will be presented on July 16 and repeated on July 23, will cover topics such as U.S. buyer expectations, booth etiquette, display tips, negotiating terms, export pricing terms, distribution logistics, developing long-term relationships and basic post-show follow-up.
Exhibitor-focused education will continue at market, with two on-site sessions addressing design and color trends in global handmade markets and global distribution issues and opportunities. On-site exhibitor sessions are: “Handmade Futures: 2015 Design and Color Trends in Global Handmade Products,” on Aug. 17; and “From Your Hands to Their Homes: The Distribution and Pricing of Artisan Product for the U.S. Market,” on Aug. 18.
During market week, free “Importing 101: Everything you always wanted to know about importing but were afraid to ask!” seminars will be presented daily (Aug. 16-19) for Artisan Resource attendees. Presenters Phil Hobson of Phoenix International and Colvin English of ByHand will provide an overview of international business relationships, and the logistics, vocabulary and responsibilities of both exporter and importer.
Two new sessions, addressing designer-artisan partnerships and marketing culture-based artisan stories, will extend the seminar lineup for summer 2014. These seminars, which are open to attendees and exhibitors alike, are: “Perfect Partners: Designer/Artisan Duos Open New Markets When They Work Together,” on Aug. 17; and “Vision, Value and Veracity: Telling Handmade Stories in the Age of Transparency” on Aug. 18.
Click here for more details and information about the programming and registration.
