Natural products online-only retailer AbesMarket.com has launched a beta program offering a selection of natural products for $2, including shipping, to spark product trial.
“We are thrilled to provide a solution that will make natural simple,” Richard Demb, co-founder and CEO of AbesMarket, said in a statement. “We have partnered with many of our favorite brands, big and small, to make it easier than ever to try their products. We all understand that trying something new is sometimes a risk – maybe it won’t taste good, maybe my kids never touch it – at its core, we are removing that risk and opening up new, better options.”
The “Try for $2” program developed after the retailer analyzed its shopper data and noted that shoppers expressed concerns about the risk of trying something new. Shoppers also seem confused by some natural product claims, the retailer said.
The program includes a variety of products from such brands as Kind Bars, Barnana, World Peas, Santa Fe BBQ, Birch Benders and Primal Jerky. The three-step program also solicits shopper feedback. Step one asks customers to explore. “Everyday, we crack open cases of our favorite products for you to try. These prices are possible because our partner brands are excited to listen to your feedback in order to improve and grow.” After they choose their products for trial, AbesMarket asks shoppers to share their opinion about the products. “Be a tastemaker. These brands want to hear from you. Answer one question before your purchase and share your feedback a few days after you receive your selection in the mail.”
Two Kind Bars, for example, are selling for $2 on the website when each bar in bricks-and-mortar stores typically retails for more than $2. “No more excuses – We’ve made healthy simple,” the retailer declared on its website.
